Tuesday, February 17, 2009

Is Green the New Black?


Many people try to go green in an attempt to lessen their environmental footprint. They say they are 'eco-friendly'. Just because they buy organic and shop at Whole Foods instead of Albertsons. Just because they carry canvas bags instead of plastic or paper bags. Just because they wear a t-shirt that says "Save the Environment". They may also drive a hybrid car, wear organic cotton, and recycle religiously. But are they really eco-friendly? Or is going green just a trend? Some may simply like the image that being green (or pretending to be) portrays--that they care about the environment, that they are concerned about making a difference.

Some celebrities, for example, actively promote the importance of living a more environmentally friendly lifestyle. They travel to opposite ends of the globe to raise awareness about the current state of our planet. They lend their faces to advocate environmental issues. But has anyone taken a closer look at their lifestyles? They travel on private jets, they live in mansions, and they drive highly fuel-inefficient cars. It is hypocritical.


At least there are some celebrities that don't try to pretend, like Ashley and Mary-Kate Olsen, who are notorious for their love for fur.



Green hypocrisy doesn't apply only to celebrities. How about your friend who insists you print double-sided to save paper? Take a ride in her hybrid car to her home and you notice that she has left her lights on. Again. She uses disposal utensils because she doesn't like to wash up. She drives her hybrid two blocks because she doesn't want to walk. She insists on organic granola bars, however.

Going green should not be a trend, it should be a lifestyle--second nature.

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